What’s in the Field?

Working collaboratively with  farms, ranches and program partners, Ag for Life is launching a province-wide public campaign this summer targeting Albertans – as we answer the question “What’s in the Field?”

This exciting initiative showcases all facets of Alberta agriculture at the right time and right place – in the fields. Giving Albertans the opportunity to learn and understand where their food comes from. As families travel throughout Alberta during the peak summer months, educational signs will be erected showcasing “what’s in the field,” from canola to corn to llamas to the breed of cattle grazing the lands. Great games of “guess that crop/breed” will now have answers.

Join us by showcasing a sign in your field highlighting your crops and/or livestock breeds.  Register below today. 

Sample What's in the Field SignThere is no cost to participate, however voluntary donations can be made directly to the campaign at http://agforlife.wpengine.com/supporters/make-a-donation/.

The annual campaign will run from July to October with new educational components added each year to enhance the excitement as we all learn “What’s in the Field!”

Sign registration is open to Alberta producers. Signs are 8′ w by 4′ h.

Upon receipt of your registration, the Ag for Life team will work to secure the required signage permits. In order to expedite this process, please be as specific as possible with your site location(s).

What's In The Field

  • Please included information on the breed or species of crop or livestock
  • The legal land description of the field that the sign is placed is needed to apply for permits.
  • Please provide information on the road that sign will be placed next to.


Thank you to our program partners for their generous support of the “What’s in the Field’ program. We are extremely grateful for their help in making this campaign possible.



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