Mission, Vision and Values

It is our mission to help Albertans understand the incredible depth and opportunity that agriculture affords. We work with various stakeholders including corporations, not-for-profits, farmers, ranchers, educators and government, who are passionate about agriculture and rural and farm safety education.

Through the delivery of high-quality educational programming and resources, we are committed to sharing agriculture’s story, providing accurate and balanced information that meets K-12 curricula, showcasing and supporting Alberta farms, farm families and our rural roots.


Ag for Life is a champion of Alberta agriculture; a catalyst that brings together stakeholders to build awareness and understanding of the industry through the delivery of agriculture education and farm safety programming.


Ag for Life envisions a province where all Albertans understand and appreciate the agriculture industry and the impact it has on their lives. An industry that is sustainable and vibrant fostering a culture of safety that keeps farms and farm families’ injury free.

Core Values


We believe in teamwork, trusting, sharing and supporting. Together we can achieve. 


We are committed to being a partner of choice with our communities and engage with them with responsibility, integrity and respect. We are part of the solution. 


We are results driven, and passionate about our mission and pursue it in everything we do and how we do it. 


We believe in new and innovative thinking. Open minds. Entrepreneurial. Expanding possibilities. 


We understand, support and value others. 


We believe in thinking outside the box. We embrace change and challenge. Our courage gives us the confidence to succeed. 


We aspire to be the best at everything we do. Continually striving to be the first choice amongst stakeholders. 


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