Who I Am: Bob Corrigan’s passion for agriculture, marketing and communications has been at the forefront of his longstanding career. From working in sales with farmers across the country to leading some of North America’s most innovative agribusiness organizations, this experienced business professional makes excellence a priority. As one of the founders and leaders in AdFarm, the first truly integrated marketing and communications agencies, Bob delivered in the field of agricultural marketing and communications. Bob most recently combined is combining his passion for agriculture to help to protection and preserve Canadian wetlands and wildlife in his role at Ducks Unlimited Canada. His knowledge of the rural landowner and ability to create innovative solutions combine to create positive change.
Why I Think Agriculture Is Where It’s At: Bob believes that agriculture is the foundation of all great societies. As mankind moves away from being involved in primary agricultural production, the world unfortunately takes for granted the quality and quantity of food produced today. Agriculture as an industry needs to tell the story of food security, quality, innovation and sustainability. As the world’s oldest and most basic activity, those working in the agriculture industry need to take the time to tell the important story of an industry that is facing tremendous growth, challenge, rapid change and huge opportunity.
Why Ag for Life: Agriculture is the foundation to the quality of life all Canadians are afforded. But like any industry, agriculture is in a constant state of change. That means there will always be a driving need for new, creative and diverse ways to think about issues such as sustainability, innovation, productivity and safety. Ag for Life’s role as a catalyst for education will serve that purpose well.