Who I am: Ben Graham is the Managing Partner for AdFarm, Canada’s largest full-service marketing and communications company, focused entirely on agriculture, food and rural issues. As Managing Partner, Ben works closely with AdFarmers and AdFarm clients on a daily basis. In his 15-plus years with the company, those clients have included Agrium, Alberta Beef Producers, the Canola Council of Canada, Dow AgroSciences, UFA and many more. Before joining AdFarm, Ben cut his communications teeth in public relations with the provincial governments of Alberta and Saskatchewan.
Why I think agriculture is where it’s at: Ben grew up in Vulcan on the Graham family farm which is an authentic piece of provincial history. The Grahams’ have worked the same Alberta land for over 100 years and that connection gives Ben a personal appreciation of the challenges presented by the rapid pace of change in our industry. That’s why Ben — and AdFarm — are excited to support the advancement of agriculture, and to help build stronger rural communities and a healthy food industry.
Why Ag for Life: Ben sees the AdFarm-Ag for Life partnership as a perfect fit. A true example of a team with agriculture and communications expertise working hand-in-glove with an organization dedicated to enhancing agricultural education and farm safety. Ben describes Ag for Life as an exciting table to sit at – with innovative people dedicating their efforts to connection, collaboration and bridging the gap between rural and urban communities.